Pragma Helsinki was created based on the need to develop sustainable working conditions in collaboration with artists. We help our clients to achieve their professional dreams by supporting them through every step of the journey, from recognizing needs to filing reports. We have an understanding of how the artist can attain his or her goals and ideals without compromising the artistic content. With us, the artist will find a competent and pragmatic partner who can take care of any assignment, from production, administration and/or sales.
It was clear from the very start of Pragma Helsinki that we as producers and managers need to determine our common values and let them guide us in our decision-making. While recognizing our values, the words that frequently came up were: partnership, professionalism, open-mindedness, compassion and reliability. These values are the foundation of Pragma and we aim to convey them in everything we do. Now and in the future.
Pragma Helsinki is located in Helsinki, Finland.
Pragma Helsinki has been born from a two-year development project ignited by Dance Info Finland and CircusInfo Finland. The project is supported by the Ministry of Education and Culture of Finland.
Nea is experienced in event production, b2b sales and performing arts productions. She is responsible for international and national sales at Pragma Helsinki. In addition to dance and circus, her heart beats especially to Rescue Dogs, flamenco, big cities and salty liquorice. If you come across her, remember to say hello – Nea is a super talent when it comes to networking!
Salla has gained her experience as a producer from various fields of culture and arts. Her first love in arts was contemporary circus, however during the years she has specialised more broadly in performing arts, festivals and large scale city events. Planning and executing successful processes as a team makes her thrilled but she’s not afraid to take the lead when needed. Salla has a soft spot for beautiful vintage interiors, Finnish forests and tranquility of a lake view.
Sanja is a cultural producer having experience from the fields of contemporary dance, opera and theatre. She has a background in the financing field which worked as her benefit in the sponsoring project she coordinated before starting at Pragma Helsinki. She is an avid coffee enthusiast and yogini who loves to hold several strings in her hands at the same time. Calling herself a wannabe hippie, Sanja is in charge of marketing, communications and productions at Pragma.
Thoughts of the artists
I enjoy working with Pragma. They’re a very swell, efficient and dynamic team. Pragma offers flexible and comprehensive long-term services at a fair price.Olli Vuorinen, Cie Nuua
The women at Pragma form an iron ring of accomplished, fearless and competent managers, to whom I feel comfortable bringing any professional question I may have. In my experience, they feel passionately for dance art and put their hearts into their work. I trust them completely.Hanna Brotherus, Hanna Brotherus Company
The collaboration with Pragma Helsinki in developing international export and new practices for our company has made it possible for us to explore new artistic depths.Mimosa Lindahl and Arto-Oskar Reunanen, MimoArt Company